About Southern Tire

Located in New Orleans, Louisiana…we have been in business at the same location since 1965. In the late 60's we were the first company to sell and install custom wheels in new Orleans. A lot has changed since then and we have as well.

In 1995 we revolutionized the way retail companies sell custom wheels and tires all over the country by combining 37 years of experience with computer software technology which eventually produced Wheelware interactive software.

State of the art installation equipment, product availability, variety, innovation, knowledgeable & experienced sales staff combined with time-honored business practices ensures our customers always receive the highest levels of service.